African Media houses are expected to prioritize prominent issues related to ensuring the national interests of their respective countries, the Chief Executive Officer of the Ethiopian Broadcasting Corporation (EBC), Fisseha Yitagesu urged.
On a talking point he delivered on Turkish Africa Media Conference organized by Turkish Communication Directorate, Fisseha stressed that no media overlooks the national interest of their countries.
He added that African media companies are obliged to ascent on image building and promotion of the national interests of their countries.
Media outlets operating in multi-national states need to work on further strengthening the unity and diversity among the peoples of countries in which they operate, the CEO of Ethiopian Broadcasting Corporation underlined.
Fisseha further stated that the terrorist TPLF leadership that assumed political power in the country after the escalation of the cold war era inflicted untold atrocities and devastation in the country as well as in the region during its 27 years of rule.
