The young and talented musician Dawit Tsige has been selected by Habesha Breweries as their new brand ambassador, a role in which he will promote both the values of Habesha culture and the iconic Habesha Beer.
Dawit, who has gained widespread acclaim with his debut album and several popular singles, is set to work closely with the brewery to highlight the rich cultural heritage of Habesha on both national and international stages.
Habesha Breweries recently organized a grand event titled “እልል ያልኩ ሐበሻ” in Addis Ababa, a unique program hosted by Kana Warehouse that brought together Ethiopians to celebrate their cultural identity and traditions.
The event featured a range of activities that blended traditional and modern elements, including cooking demonstrations, fashion shows, and artistic performances.
Professionals from various fields, including music and other arts, showcased their work, merging Ethiopia’s rich traditions with contemporary styles.
The primary goal of the event was to raise awareness of Habesha culture—through traditional dress, culinary arts, music, and more—at both national and international levels.
Additionally, the event aimed to support the professionals involved in these cultural expressions, providing them with a platform to promote themselves alongside the broader promotion of Habesha values.
Dawit Tsige, one of Ethiopia’s most celebrated young artists, expressed his excitement about this new role.
He is also preparing to release his second album, which is highly anticipated by his fans. Originally from Addis Ababa, Dawit has made a significant impact in the African music scene, particularly in the genre known as Other African Music.
His unique style, which fuses traditional Ethiopian music with modern influences, reflects the diverse cultural tapestry of the nation.
By blending traditional instruments with his soulful voice, Dawit creates a sound that is both innovative and deeply authentic.
Through his music, Dawit expresses a deep love for his culture and a desire to share it with the world.
His songs often explore themes of love, hope, and social justice, resonating with audiences across the globe.
With his captivating stage presence and powerful vocals, Dawit has earned a reputation as one of the most exciting African musicians of his generation.
Habesha Breweries, one of Ethiopia’s leading brewing companies, was founded in 2009 by a group of local Ethiopian investors.
Today, the company is owned by Swinkels Family Brewers Holding N.V. (60%), 8,000 local shareholders (30%), and Linssen Participations B.V. (10%).
Through their collaboration with Dawit Tsige, Habesha Breweries continues to strengthen its commitment to celebrating and promoting Ethiopian culture.
