Komaribeverage

Heineken Acquires Arada Beer Company

Heineken Acquires Arada Beer Company

Heineken Brewery has completed the acquisition of Komari Beverages, the supplier of Arada's beverage products, marking a significant expansion of its presence in Ethiopia's competitive beer market. According to Capital newspaper, Arada Beer, a relatively new entrant in Ethiopia’s beer market, has quickly gained popularity among consumers. The manufacturer, Komari Beverages, has successfully concluded negotiations to sell its factory to Heineken, solidifying the multinational’s growing influence in the country’s beverage sector. Sources indicate that negotiations had been ongoing for several months. The two parties initially reached the final stage of talks in July 2024, but discussions were revisited following changes…
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