Airline

Airline coffee has been universally described as bland at best and revolting at worst, with functionality taking precedence over quality. Many factors contribute to this flavor, including low-quality beans, water, and brewing machine, high altitude, and service from flight attendants rather than baristas. However, in recent years, airlines have increased their investments in providing better quality coffee to their customers, primarily for the competitive advantage this provides over those who have pricing advantages. This is a wise move given that business travelers are more likely to choose airlines that provide better service and quality because their flights are a covered…